We all want to avoid those common ‘nasties’ in our cosmetics and makeup, so we carefully ensure that whatever we use contains no phthalates, parabens or sulfates. But what about cruelty-free options? Are we always careful to ensure that our cosmetics and makeup contain no animal ingredients and are produced without animal cruelty?
The problem is that vegan, cruelty-free products are not that easy to find in the beauty market. However, given that veganism is predicted to be the biggest trend of the year, manufacturers are starting to pay attention to the needs and desires of this important, growing segment of the market.
That’s why we’re thrilled to discover that from now on, Milk Makeup will be 100% vegan in both its cosmetics and skin care ranges. While some brands offer certain vegan products, there aren’t that many fully vegan brands out there yet. You would be amazed at how many animal products are included in the makeup and cosmetics that we use. Things like beeswax, lanolin, and cochineal (from beetles) are routinely used in everything from moisturizers to lipsticks.
Dianna Ruth is the COO and co-founder of Milk. She says that the brand has always been mostly vegan, but they have decided to stop using all animal products and byproducts because they are unnecessary and can be replaced with natural or synthetic alternatives. She said they felt it was extremely important to make the shift to becoming a completely vegan line.
Creative Director and Milk co-founder Georgie Greville echoed Ruth’s sentiments. She said that when they started Milk Makeup, they all had young children. This made them extremely aware of all the toxins that exist in the world. This is the reason they concentrated on healthy ingredients that they felt good about using.
Vegan is equally effective
They both stress that going completely vegan with their cosmetics and makeup does not mean that their products will be less effective. On the contrary, they say that they’re always on the lookout for new and innovative ingredients that are good for people and the planet.
However, a few of their products had to be discontinued. These include the Glitter Stick in Trance and New Wave, Eye Vinyl in Valet, Hero Salve, Lip Salve and Eye Pigment in Peep Show.
But these are just a small price to pay for the commitment to becoming a vegan and cruelty-free line.
How to check if a product is vegan or not
If you want to check to see if a product is vegan and cruelty-free, look at the ingredients list for any animal products. Some of the E numbers also refer to animal products, so make sure you know your numbers. Many products include various vegan certification labels on them. These include PETA's Beauty Without Bunnies, the Vegan Society logo or the Certified Vegan trademark.
At this stage, Milk Makeup does not carry any of these logos, except for cruelty-free certification. According to a spokesperson, Milk meets all the standards demanded by vegan and cruelty-free certification organizations, but they are not currently certified. They said they are looking into this.