These American Brands Have Different Names Abroad

Perhaps you’re used to your favorite brands? It turns out they’re not all the same across the world as there are a host of American brands with different names abroad.

Brands are all around us. In fact, sometimes we grow so used to them that we actually start to call the item by its brand name. Do you unwrap your parcels covered in Bubble Wrap? Yep, that’s actually a trademarked name by Sealed Air Corporation. Jacuzzi is another one. The company actually makes hot tubs and bathtubs, and the rest are all called hot tubs. If you’re reaching for a tube of Chapstick, then you better hope that it’s one made by Pfizer. If not, the chances are that you’re actually using lip balm made by another instead.

It can be easy to think of our favorite brands as the items themselves, but that might be a little tough when you head out of America. While many are used to calling things by one name, there are actually plenty of American brands with different names abroad. That’s right; heading to an exotic location is more about learning the new language – it’s also trying to find your favorite things amongst the confusion.

Burger King

There are many fast food chains, but there’s one that’s been dominating the burger market for many years: Burger King.

With a name like that, they have to have a few secrets up their sleeve, right? The name has become iconic across the globe as many countries, including plenty in Europe, have grown up with Burger King in their lives.

When the chain wanted to open up in Australia, they needed to change the name as there was already a takeout restaurant named Burger King. The company eventually settled on Hungry Jack’s. Amazingly, Jack has now been adopted as the king’s name across the world.

Good Humor

Those two hearts melded together usually mean one thing: ice cream – and the delicious kind, too.

Incredibly, the company is available in more than 40 countries around the world, but it looks as though the CEO might have a tough time keeping up with all of the company names.

In the US, the brand is called Good Humor. The UK? It’s called Wall’s. That’s not all. Asia refers to it as Kwality Walls while Mexico calls it Holanda. In Bolivia, the brand is named Breslers, and the Philippines recognizes the logo as Selecta. Thankfully, the logo is usually enough to tell us it’s a brand we know.

Dr. Oetker

Dr. Oetker really was sounded by Dr. Oetker back in 1891. He started by selling baking products before the company expanded its range to a whole host of different products.

The company was formed in Germany and soon became known for its baking additions.

However, one of the most loved ranges of all is now the frozen pizza line. There is something about those crispy bases and flavorful toppings that have got many of our mouths watering over the years. The company simply wanted to make sure they had a more Italian-sounding name when they released the line in Italy and soon settled on Cameo.

Lay’s

Lay’s have been a favorite brand of potato chips for many over the years. However, you might have to search the chip aisle far and wide if you’re hoping to find a bag of the good stuff around the world.

In the UK, the brand is known as Walkers, but that’s just the beginning.

Lay’s potato chips are also called Sabritas in Mexico, Margarita in Columbia. And Chipsy in Egypt. Even Israel has another name for this snack as they are called Tapuchips instead. To top it off, there are a handful of flavors that are specific to each region of the world.

Mr. Clean

Mr. Clean is the man who has been keeping our homes clean and fresh for many years. However, being a name means that the brand is translated into the local language whenever it launches a new line around the world.

That’s why the products are referred to as Mr. Proper in Greece, Russia, and Bulgaria and Pap Proper in Poland.

They aren’t his only names. Germany called Mr. Clean products Meister Proper while Maestro Limpio is the name used in Latin American countries, and Don Limpio is the famous cleaner in Spain. A trip around the world could be a journey through cleaning products, too.

DiGiorno

Pizza is pretty great. In fact, so many people seem to think so that DiGiorno alone produces more than a quarter of a million pizzas every day to sell across the US alone.

Their famous catchphrase, “It’s not delivery. It’s DiGiorno,” is all thanks to the tastes that are so delicious they could be confused with fresh professionally made pizzas.

The company was once owned by Kraft before it was later sold to Nestlé. Although Kraft had release pizzas under the name DiGiorno in Canada throughout the ‘80s, they decided to rebrand the products as Delissio when they relaunched the pizzas in 1999.

Dannon

Although Americans have come to know the brand as Dannon, it turns out that the rest of the world recognize the food company by another name.

In fact, everywhere else knows the company by its original name, Danone. It was founded in Barcelona but has since set up a permanent home in Paris.

The founder of it all, Isaac Carasso, started selling yogurt in Spain and needed a name. He chose Donone as it translates to “little Daniel” in honor of his son. However, the company opted to change the spelling in America as they wanted to avoid anyone trying to over-pronounce the name.

KFC

Amazingly, there is a lot of history behind the KFC and PFK differences. The American fast food chain was once known by its full name, Kentucky Fried Chicken.

It was one of the first American fast food chains to open up stores in Quebec, but there was a problem.

The restaurant wanted to distance itself from the unhealthy connotations that usually came with fried food. They decided to change the name to KFC instead in 1991. The issue? In 1977, it was announced that French was the official language of Quebec. KFC was forced to change its name to Poulet Frit Kentucky before it was shortened to PFK.

Starburst

These chewy candies were actually created in the UK back in 1960. However, they weren’t known as the Starburst that many of us know and love today.

Instead, they were called Opal Fruits. The candy was a hit, and the company wanted to expand over the pond. It hit the US in 1967 but had been rebranded as Starburst.

Even though they had opted for a name change, the company still called the UK version of the candy Opal Fruits. That was until 1998 when they switched to the same name worldwide. Some people still refer to the candy as Opal Fruits.

Downy

Downy first took the US by storm back in 1960. It was tested on a few lucky people before it hit the regional market the following year. Ever since, millions of people have enjoyed the fabric softener as part of their laundry routine.

However, Procter and Gamble, the company behind Downy, had some trouble when they launched their product in Europe.

The name never stuck. They were forced to change the product to Lenor, and have been using that name ever since. It’s not just Europe that’s used to Lenor. The name is also used in Japan and Russia. Thankfully, they all have the same great smells.

Cool Ranch Doritos

If you try to ask for a bag of Cool Ranch Doritos across the majority of Europe, then the chances are that no one will have an idea what you’re talking about.

That’s all thanks to the fact that cool ranch just isn’t used as much around the rest of the world.

That little joy is an American delicacy. Cool Ranch Doritos just didn’t have the same ring to nations that never enjoyed the condiment, so the name was changed to Cool American instead. Some countries, such as the UK, have taken it one step further and simply refer to the chips as Cool Original Doritos.

Cocoa Krispies

It’s not just the name of this cereal that has changed across the world. It turns out that each nation has its own mascot, too.

Cocoa Krispies is the delicious cereal that turns the milk to chocolate and has been a family favorite for years.

In the UK, the cereal is known as Coco Pops instead and features Coco the Monkey and his friends compared to Snap, Crackle, and Pop who appear on the US box. Costa Rica and Mexico have Choco Krispies with Melvin the Elephant who loves exercise to try and encourage youngsters to get up and active.

3 Musketeers

There is a rumor that 3 Musketeers and Milky Way were released on the same day, but their wrappers were accidentally switched.

Before they knew it, the names were so famous that the company couldn’t change them back. After all, Milky Ways have three ingredients. It surely makes sense?

It turns out that Frank Mars released Milky Ways back in 1923. However, when the company released 3 Musketeers in 1932, they were very different. The wrapper contained three candy bars that were all different flavors: strawberry, chocolate, and vanilla. The company eventually dropped two and left just the chocolate bar instead.

Campbell’s soup

The Campbell’s Soup Company, or Campbell’s as it is more commonly known, has been one of the nation’s favorite brands for more than 100 years. Now, the company has grown so large that it sells products in 120 countries across the planet.

Campbell’s was sold in the UK for years where it was known as Batchelors until 2006 when they decided to sell everything to Premier Foods.

The new company now owns the rights to the Campbell’s name. However, an agreement that Campbell’s couldn’t use the name has since run out, and the company have returned to the UK market under Batchelors once again.

Vicks

These go-to products have been used by millions of people over the years. Vicks has been making their medicines since 1890, and now many of us reach for a tub of VapoRub or cough drops when we are feeling a little under the weather.

Now, the name Vicks is used in many countries around the world, but there are some exceptions.

The brand is simply known as Vick in Latin America. Plus, German-speaking countries were forced to change the name to Wick. This is because Vicks or Vick have potentially adult connotations, and they wanted to avoid using anything that could be misleading.

Axe

Unilever is the company behind the popular body products. They first launched their range in 1983 in France. It wasn’t long before they wanted to expand their Axe range across the world.

It looked as though it was an instant hit, but there were some technical issues when it came to releasing lines in China, Australia, Ireland, and the UK.

It turned out that Axe had already been trademarked. Rather than give up hope, the company decided to change the name to Lynx instead. Unilever once again met issues in other countries, such as South Africa, where the products are called EGO.

Milky Way

Although other countries around the world sell Milky Way candy bars, they aren’t the same ones that Americans have come to know and love all this time.

In fact, if you want to enjoy the same taste, then you need to look for a Mars candy bar instead.

Milky Ways were thought by Mars Inc. after the creator wanted to recreate the taste of a milkshake in a candy bar. However, his son, Forrest Mars, wanted to launch a new candy bar in England. He decided to name the new sweet treat after himself and has caused confusion around the world ever since.

Exxon

Back in 1911, Standard Oil was divided into 34 different companies. Some were simply named Standard Oil, and Esso was soon born thanks to the phonetic pronunciation of “S” and “O.”

Esso started to spread around the world as they were one of the strongest oil companies of the time.

However, Jersey Standard, another of the Standard Oil companies, was trying its hardest to take over America. The company was renamed the Exxon Corporation in 1973 and started to trademark its name across the country. Now, the US is the only nation to use Exxon gas stations while the rest of the world has grown used to the name Esso instead.

Rice Krispies

There are family favorites, and then there’s Rice Krispies. The cereal is made from sugar paste and crisped rice, with the noise of the cereal in the milk giving Snap, Crackle, and Pop their names.

The cereal is owned by the Kellogg Company and has been seen all across the world.

That is except for Australia and New Zealand. Although the countries still have the same mascots, the cereal is referred to as Rice Bubbles instead. In fact, Rice Bubbles are so popular that they are often used in sweet treats served at many Australian public holidays or fetes across the country.

Tide

Ah, Tide. The company that was at the center of the Tide Pod Challenge that saw the warning labels on the products dramatically increase.

The laundry detergent has been used for many years, but you won’t be able to find the same Tide in other countries.

Poland is one of the many who uses another name for the brand: Vizir. That’s just the beginning of the changes. Malaysia and Hong Kong both know the brand as Fab while Latin America and Puerto Rico have named it Ace. As if that wasn’t enough, the laundry detergent goes by the sparkling name of Daz in the UK.

Smarties

Perhaps you remember Smarties from all those trick or treating adventures? Maybe you used to grab a bag of the sweet stuff from the store?

Whatever the case, these chalky sweets have been a delicious addition to many of our lives.

However, you will have to search high and low for them in Canada – and you could be looking for a long time. The country already had a sugar-covered chocolate candy called Smarties, so they opted for Rockets instead. The same goes for the UK. Thankfully, the nation does have the same candy. They are just known as Fizzers.

Olay

It turns out that a lot of thought went into Olay. The brand was created by Graham Wulff back in the 1950s. He created a thick, pink liquid that was marketed as having anti-aging properties.

It was named Oil of Olay. It wasn’t long before the company launched a handful of other products in the line and it took off across the world.

However, the expansion also came with plenty of name changes. The UK named the company Oil of Ulay while many other European countries called it Oil of Olaz. Eventually, many just adopted Olay. That is except for German-speaking countries who shortened the company Olaz.

Hellmann’s

There’s nothing like a spoon of Hellmann’s mayonnaise, right? Or is that a spoon of Best Foods mayonnaise? We’re just not sure anymore, but we do know that they both bring out the best. Richard Hellmann was the creator of the famous brand and started to sell his mayonnaise down the East Coast.

However, the West Coast was dominated by Postum Foods, that later became Best Foods.

Best Foods eventually bought Hellmann’s so that Richard could retire. The two mayonnaise companies are now advertised separately across America and the world, but they can never have a nationwide campaign and must make two different commercials for their brands – even though they are produced in the same plant.

Twix

The Mars company is behind some of the best-loved candy bars on the market. Twix is no exception.

The caramel-covered cookie and chocolate has been popular across the world for years. They were first made in the UK back in 1967 where they were named Raider for many years.

This is the name that also spread across to mainland Europe. However, Raiders were launched as Twix bars when they hit American shores in 1979. The company later decided to change the international name of the candy to Twix in 1991, with every country catching up by the turn of the century.

Diet Coke

There are some names that just fall off the tongue. Right? Diet Coke is just that. It’s the diet version of Coca Cola. That is until you travel out of the US and across the pond to Europe.

Here, the sugar-free beverage is known as Coca-Cola Light. That’s because many countries don’t use the word “diet” when they are describing sugar-free products.

Europe isn’t alone. Mexico and Malaysia also prefer to use Coca-Cola Light instead. Believe it or not, but neither of the names used to exist. Coca-Cola once introduced Tab as its sugar-free beverage. However, Diet Coke was instantly more successful and saw Tab fall to the back burners.

TJ Maxx

TJ Maxx has grown to become one of the most iconic retailers across the nation. There are more than 1,200 stores in America alone. It’s not alone.

The store’s sister, TK Maxx, has become famous across the UK and Australia for its discounted prices, even though there are fewer stores across the two nations.

TJ Maxx first opened in the US back in 1977 and branched across the pond in 1994. Sadly, the store decided to change its name to avoid any confusion with the already booming store T.J. Hughes. Thankfully, many have made use of the discounted designer threads on offer in both nations.

Vaseline

It can be easy for some items to be known as their brand name. Just take petroleum jelly. Many people now refer to the stuff as Vaseline, even though the company has a ton of other products in its range, including lip balms and moisturizers.

The word “Vaseline” usually has the same meaning across the world.

That is until you get to a country that speaks Portuguese or Spanish. Here, Vaseline really does refer to a generic product rather than the brand. You need to ask for some Vasenol if you want to get your hands on the Unilever product.

Kraft Mac and Cheese

Kraft Dinner came to the market at just the right time. James Lewis Kraft saw an idea for boxed macaroni and cheese when a Scottish salesman sold boxes of pasta with shredded cheese attached.

Kraft thought it was perfect as the nation was in the middle of the Great Depression.

The success of the meal continued to skyrocket in World War II as people could get two boxes of Kraft Dinners for one food stamp and had a long shelf life for people living without refrigerators. The company took off in Canada where many think of it as the national dish. It was later rebranded as Kraft Mac and Cheese in the US.

Promise

Promise spread isn’t one of the most popular on the markets, but its alternatives across the world have built quite a reputation for themselves.

The brand is known as Flora in the UK, Australia, New Zealand, and many other countries across Europe and the world. Other countries also refer to this spread at Becel.

It’s marketed to be a great alternative to butter as it contains a blend of “healthy fats” with some of the products in the line claiming to help lower cholesterol levels by stopping the absorption in the blood. The idea was thought up after medical professionals wanted a healthier alternative to butter and margarine.

Dove

There are so many candy companies in the world that it can often be tough to keep up with them all. However, some have done so well for themselves that they have eaten up the competition.

Galaxy and Dove were once two separate companies. That was until Mars, the parent company of Dove, bought Galaxy in 1986.

Many people across the UK were already used to the name Galaxy, so Mars decided to keep the famous brand. Now, Galaxy chocolate bars are sold in India. The Middle East, Ireland, and Australia, while Dove has held onto its roots in the US.

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